Branding – 7 Important Questions and the Straight Answers

Consider these important questions about branding and the brutally honest answers that could help you sell more and save you lots of money that is typically wasted on branding. If you sell yourself as a branding expert – you might not like these answers. These are frank answers that demystify branding. 1. What is branding? […]

The Importance of Business Branding

“To study a subject best, understand it thoroughly before you start.” Anonymous. This is an excellent approach to business, especially at the beginning. Before you do anything, you must choose your branding, your identity. There are many elements that must be a part of the foundation of your business’s branding. If you lay your foundation […]

Surrogate Branding and Consumer Reaction

Brands perhaps are the most valuable assets an Organization can have. Brands create an image for themselves through the constant attention and nurture given to them by the organization. Over a period of time some of the brands become the bread winners for the organizations. In case of profit organizations to call them bread winners […]

Branding Your Company – A Vital Strategy in Keeping Customers

We’ve surprisingly often worked with people and companies that prior to working with FIT Design, had no idea what branding is, or what it does. Most times, there is the process by which they’ve crafted a product or service that is unique but overall inexplicable by even their most astute salesmen. Sometimes, 40 years have […]