“Your word is your brand; your bond, your signature, it’s your way of establishing yourself in the marketplace.” There are…
Finance
Business to Business Branding Principles and Techniques
Branding is of huge importance in marketing. Companies that own big consumer brands are worth billions of dollars, not just…
The Evolution of Branding and Its Future As a Driver of Change Towards Sustainability
This article examines the way that brands have evolved from well constructed and manicured facades to fluid and independent values…
Online Promotion – What Your Brand Is
In the consumer product market we know that brand refers to how, for example, electronic manufacturers differentiate themselves (or try…