Author: Jonathan Anderson
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The Importance of Business Branding
“To study a subject best, understand it thoroughly before you start.” Anonymous. This is an excellent approach to business, especially at the beginning.…
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Surrogate Branding and Consumer Reaction
Brands perhaps are the most valuable assets an Organization can have. Brands create an image for themselves through the constant attention and nurture…
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Branding Your Company – A Vital Strategy in Keeping Customers
We’ve surprisingly often worked with people and companies that prior to working with FIT Design, had no idea what branding is, or what it does. Most…
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Should You Brand Your Business?
If the question “Branding – should I or shouldn’t I?” has ever come up in your mind, I would like to take a few minutes and explain to you what branding…
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Why Audio & Video is Critical to Your Brand
What is your brand? In business, a brand is the identity that your business develops with the public, or its general consumer population, through…
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Branding a Game Company
You can’t be everything to everyone. We are all uniquely different. Think of a close friend. What feelings come to mind? What words describe that friend?…
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Five Top Tips For Personal Branding
Personal branding is how you portray yourself to the world. It is how others actually see you, not necessarily how you may want to come across. One can…
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The World of Branding Never Stops – Ongoing Education is Required For Success
For those that wish to succeed in the branding and marketing business at any level, whether it is a small business chain or extremely large Corporation…
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Global Branding is Here to Stay
In the 1980s and 90s, Korean companies were not known for their marketing prowess. They were manufacturing focused and their products were often seen as…
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Using Your Brand in All the Right Places
Branding is one of the key underlying concepts behind the success of many businesses both large and small. You know a certain well-known soda pop by its…
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