Author: Jonathan Anderson
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The Importance of Business Branding
“To study a subject best, understand it thoroughly before you start.” Anonymous. This is an excellent approach to business, especially at the beginning. Before you do anything, you must choose your branding, your identity. There are many elements that must be a part of the foundation of your business’s branding. If you lay your foundation…
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Surrogate Branding and Consumer Reaction
Brands perhaps are the most valuable assets an Organization can have. Brands create an image for themselves through the constant attention and nurture given to them by the organization. Over a period of time some of the brands become the bread winners for the organizations. In case of profit organizations to call them bread winners…
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Branding Your Company – A Vital Strategy in Keeping Customers
We’ve surprisingly often worked with people and companies that prior to working with FIT Design, had no idea what branding is, or what it does. Most times, there is the process by which they’ve crafted a product or service that is unique but overall inexplicable by even their most astute salesmen. Sometimes, 40 years have…
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Should You Brand Your Business?
If the question “Branding – should I or shouldn’t I?” has ever come up in your mind, I would like to take a few minutes and explain to you what branding is. Branding is not for everyone, but it is for the business owner who wants to rise up above his competitors. It is the…
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Why Audio & Video is Critical to Your Brand
What is your brand? In business, a brand is the identity that your business develops with the public, or its general consumer population, through marketing, promotion, and long-term dedication to high quality service and/or products. A brand is what people generally think of when they are introduced to a logo or a business name. One…
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Branding a Game Company
You can’t be everything to everyone. We are all uniquely different. Think of a close friend. What feelings come to mind? What words describe that friend? Now, think of another friend. What feelings come to mind? I bet you had distinctive feelings for both friends. That’s their brand. Brands are like people. They take on…
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Five Top Tips For Personal Branding
Personal branding is how you portray yourself to the world. It is how others actually see you, not necessarily how you may want to come across. One can create a positive brand image as a successful entrepreneur, but one can also come across as a criminal-a negative brand image. To make sure your personal brand…
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The World of Branding Never Stops – Ongoing Education is Required For Success
For those that wish to succeed in the branding and marketing business at any level, whether it is a small business chain or extremely large Corporation with outlets and sales in hundreds of countries – it is imperative to never stop thinking about your relationship and brand in the eyes of your customers. Perhaps it…
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Global Branding is Here to Stay
In the 1980s and 90s, Korean companies were not known for their marketing prowess. They were manufacturing focused and their products were often seen as low quality, or “me-too” items. Further, their marketing efforts were not coordinated globally and often focused on sub-brands in overseas markets that were created with the goal of tailoring the…
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Using Your Brand in All the Right Places
Branding is one of the key underlying concepts behind the success of many businesses both large and small. You know a certain well-known soda pop by its distinctive red color, because of the tagline “It’s the real thing,” and behind the old-fashioned Santa they have used on many marketing pieces for dozens of years. This…
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