You can’t be everything to everyone. We are all uniquely different. Think of a close friend. What feelings come to mind? What words describe that friend? Now, think of another friend. What feelings come to mind? I bet you had distinctive feelings for both friends. That’s their brand. Brands are like people. They take on […]
What is your brand? In business, a brand is the identity that your business develops with the public, or its general consumer population, through marketing, promotion, and long-term dedication to high quality service and/or products. A brand is what people generally think of when they are introduced to a logo or a business name. One […]
Personal branding is how you portray yourself to the world. It is how others actually see you, not necessarily how you may want to come across. One can create a positive brand image as a successful entrepreneur, but one can also come across as a criminal-a negative brand image. To make sure your personal brand […]
For those that wish to succeed in the branding and marketing business at any level, whether it is a small business chain or extremely large Corporation with outlets and sales in hundreds of countries – it is imperative to never stop thinking about your relationship and brand in the eyes of your customers. Perhaps it […]
In the 1980s and 90s, Korean companies were not known for their marketing prowess. They were manufacturing focused and their products were often seen as low quality, or “me-too” items. Further, their marketing efforts were not coordinated globally and often focused on sub-brands in overseas markets that were created with the goal of tailoring the […]
Branding is one of the key underlying concepts behind the success of many businesses both large and small. You know a certain well-known soda pop by its distinctive red color, because of the tagline “It’s the real thing,” and behind the old-fashioned Santa they have used on many marketing pieces for dozens of years. This […]
How to differentiate yourself from peers and competitors is the question, and personal branding is the answer. Here are five key insights into why individual executives need to discover and market their own personal brands – just as large organizations must market their corporate brands. #1 Success Today Demands a Magnetic Brand The global economy […]
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!