Category: Branding
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The Evolution of Branding and Its Future As a Driver of Change Towards Sustainability
This article examines the way that brands have evolved from well constructed and manicured facades to fluid and independent values spaces, what I call…
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Branding – 7 Important Questions and the Straight Answers
Consider these important questions about branding and the brutally honest answers that could help you sell more and save you lots of money that is…
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Branding Your Company – A Vital Strategy in Keeping Customers
We’ve surprisingly often worked with people and companies that prior to working with FIT Design, had no idea what branding is, or what it does. Most…
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Branding a Game Company
You can’t be everything to everyone. We are all uniquely different. Think of a close friend. What feelings come to mind? What words describe that friend?…
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Using Your Brand in All the Right Places
Branding is one of the key underlying concepts behind the success of many businesses both large and small. You know a certain well-known soda pop by its…
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