Attracting clients or how to get clients for law firm is an important concern of most law firms and lawyers, as this is one of the best ways to enable the growth and financial viability of the business. There are several ways to attract new customers. We will list ten practical and simple ways to attract clients, which can be developed immediately by any law firm. These ideas in the form of tips are as follows:
1 – List your inactive customers and send a message to them, suggesting new services that they may need. A phrase in sales says: “look for new customers for your products and new products for your customers.”
2 – Ask your clients for referrals of people, relatives, or friends who may be in need, or may need it in the future of your office services, and create a kind of “gift” for those who refer a client, like a personalized agenda, which has a relatively low cost.
3 – Develop partnerships with professionals in areas related to your office, and exchange customer records, or send correspondence together to the customers of the two offices. For example, an accounting firm with a law firm; however, there are dozens of other possibilities.
4 – Use the business card dynamically. See our article on the subject.
5 – Participation in associations, groups, and communities formed by your target customers. For example, a law firm specializing in corporate law would gain many clients if it actively participated in CDLs, trade associations, employers’ unions, and other associations that bring together business people.
6 – Give lectures to associations and groups that are attended by your target audience.
7 – Publication of articles of interest to your target audience.
8 – Create a blog about office services, and include articles and articles of relevant interest to your target audience, and send an email with the blog link in an individual and personalized way to your clients, suggesting that they also passed it on to other friends and people in the business.
9 – Creation of a website with relevant content of interest to your customers. For example, a labor law firm can create tips for companies to avoid labor claims and thereby unnecessary expenses. Send the website address to your customers, and also advertise through sponsored links and the publication of articles on the internet.
10 – Frequent shipment of press releases with tips, curiosities, and news of public interest about your area of activity. This action may generate a press article and promote the name of your office.