“Your word is your brand; your bond, your signature, it’s your way of establishing yourself in the marketplace.” There are…
Business to Business Branding Principles and Techniques
Branding is of huge importance in marketing. Companies that own big consumer brands are worth billions of dollars, not just…
The Evolution of Branding and Its Future As a Driver of Change Towards Sustainability
This article examines the way that brands have evolved from well constructed and manicured facades to fluid and independent values…
Online Promotion – What Your Brand Is
In the consumer product market we know that brand refers to how, for example, electronic manufacturers differentiate themselves (or try…
Branding – 7 Important Questions and the Straight Answers
Consider these important questions about branding and the brutally honest answers that could help you sell more and save you…
The Importance of Business Branding
“To study a subject best, understand it thoroughly before you start.” Anonymous. This is an excellent approach to business, especially…
Surrogate Branding and Consumer Reaction
Brands perhaps are the most valuable assets an Organization can have. Brands create an image for themselves through the constant…
Branding Your Company – A Vital Strategy in Keeping Customers
We’ve surprisingly often worked with people and companies that prior to working with FIT Design, had no idea what branding…
Should You Brand Your Business?
If the question “Branding – should I or shouldn’t I?” has ever come up in your mind, I would like…
Branding a Game Company
You can’t be everything to everyone. We are all uniquely different. Think of a close friend. What feelings come to…